Nobody knows better than the telecommunications industry that children and adolescents are a huge market, as well as the purchasing power of their own and influence on family decisions. In September 2000, the Federal Trade Commission (FTC) report reveals what many suspected: U.S. corporate media routinely ignore their own rating restrictions, and active marketing of violent entertainment to children and adolescents. In fact, studies show that 80 percent of the R-rated movies, 70 percent of video games is limited, and 100 percent of the music label "Content is" a warning to be marketed under the 17
This report reveals a number of standards (though banned) practice, the media marketing of adult products to children. This ad is included in a publication for teens, such as YM, Teen, and Marvel Comics, restricted trailer for the movie screening of the TV during children tend to watch, and the recruitment of young people and children (sometimes as young nine) to evaluate the concept stories, ads, trailers and rough cuts, up to R rated elokuvia.Tutkimus also revealed that the film and video game industries are often targets children aged four toy tie-ins of adult-rated movies and games.
Follow-up report from the FTC suggests that the film and game industries have improved their practices in a bit. However, ads for R-rated movies continued to appear on television shows popular with children (the TV is considered the most important media to draw the audience the film), and the video game industry still advertises games rated M (Mature), in magazines, in which young people lukijoille.Musiikkiteollisuus has done much to clean up the act. All five major record companies continue to advertise their albums and explicit or violent content of television programs and magazines that have a large following of less than seventeen.
